Inspired - in the name and in the founding principle - by an idea of archetypal femininity in which the biological themes of the genre are a healthy and natural expression of being a woman, She's Eve is a new project of circularity, education and restitution born from the vision and the social commitment of Tanya Puncuh.

The brand recycles fine fabrics with which it covers eco-sustainable and non-toxic padding in renewable raw materials such as bamboo charcoal: the result is washable absorbents that last up to two years, functional and conscious both in the habit of consumption and in the care of the one's body, with an extra eye on contemporary aesthetics to promote a positive lifestyle even with respect to issues still subject to stigmatization such as menstrual ones.

On the subject of sustainability, She's Eve responds to some of the main issues related to environmental impact - such as that of the plastic contained in all the most common absorbents of large-scale distribution, but also that of waste from the textile industry, estimated at around 35% of the global production - with a circular upcycling system.

She's Eve is also an ethical business founded by Tanya Puncuh after years of volunteering alongside the women of some of the sub-Saharan areas where Padding Africa operates, a non-profit she started in 2017: a female education and empowerment program through which transmitted know-how to rural communities, setting up groups of artisans able to autonomously package health products for local needs, also supporting a free supply of sanitary pads to school-age girls in Zimbabwe, a country where Tanya grew up and which is strongly affected by poverty-related menstrual problems, which very often prevent school attendance on days of the cycle due to lack of access to the means of personal and social management of the same.

Other projects are active in Zambia, Mozambique and South Africa with programs to teach local groups of women how to make healthcare materials for their communities.

It’s not just about ending period poverty, but about equipping women to uplift themselves.